Whyte Label by Joe Doucet is an exciting new collection of bespoke furniture and objects that pushes the boundaries of concept and craftsmanship.
The first collection of Whyte Label sees beauty in the everyday, the unnoticed and even in the dismissed, viewing inherent aspects of their basic make-up such as materials, construction or form, and elevating them into design features. Each of the made-to-order pieces in this series of furniture and objects is indeed beautiful and exceptionally crafted, but together they also challenge our notions of "common" and "ordinary".
Launched at the Wanted Design exhibit in New York, Whyte Label by Joe Doucet consists of seven outstanding pieces that challenge the way we think about design. Doucet elevates the simple concept of flat-pack furniture to a fetish through luxurious materials, reinvents the antiquated art of marquetry for modern times, reinterprets fluorescent lighting into a modern chandelier, celebrates the overlooked shapes in everyday vessels through porcelain sculptures and creates sleek furniture using primitive building techniques.
Joe Doucet's mantra is simple: everything communicates. Whether it's the furniture in your living room, the appliances on your countertop, the fixtures in your bathroom, even the mop in your closet, its combination of form, function and context says something about the owner. Consequently, as a designer, inventor, artist and auteur, his work deftly hybridizes function and visual appeal while conveying layers of meaning and message.
Being driven by an insatiable curiosity, Doucet believes that design and, more importantly, a designer’s thought process can play a larger role in innovation and problem solving, as well as aesthetics. His portfolio therefore encompasses a wide range of disciplines including furniture, household electronics, jewelry, fashion, technology, children’s toys, environments and architecture.